How to Create, Optimize, and Test Meta Ads (Formerly Facebook Ads)
As a savvy internet user, you might think no one clicks on Facebook and Instagram ads. You’d be wrong. In …
SEO Is Never Truly Done, Here are 7 Reasons Why
You’ve established your initial web presence and have an SEO strategy in place. There’s some steady traffic, and you’re even …
What Is Find Places Through Reviews?
If you’re a local business that wants nearby customers to find you, then you know local SEO and Google Business …
TikTok Shopping: What You Need To Know
Not that long ago, it was all about Facebook, Instagram, and Twitter, but now everyone is talking about TikTok. It …
SEO vs PPC: Pros, Cons, & Everything In Between
“Which is better, SEO vs PPC?” If there’s one question I get asked more than any other, this is it. …
How To Use Twitter Campaign Planner
You’ve probably all done it: launched an ad campaign only to find it didn’t quite hit the spot. Perhaps you …
5 Rules for Your Sub-Brand Keyword Strategy
If you’ve tried Coca-Cola, you’ve probably had a Diet Coke. If you use Google as your preferred search engine, chances …
Common UX Accessibility Mistakes Found on Websites
Tim Berners-Lee, the inventor of the World Wide Web, says the web is for everyone. Unfortunately, that isn’t always the …
How Providing Video Transcripts Boosts Your SEO
Chances are, you already know the SEO basics. Researching keywords, optimizing your website, measuring the results, and tweaking your strategy …
Programmatic Advertising for Beginners
I’m going to go ahead and say it: programmatic advertising is the future. Although it’s a relatively new concept compared …
